Our 6th Annual Hip-Hop festival is really starting to blossom.
Our Youth Promotions and Management Team decided to partner up with local Chicago hip-hop artist: Phero and his new label Whyknot Records. If you haven’t heard of him, check it out
The return of Phero working with us on our hip-hop festival gave us an insight on how things really work in the industry and dealing with artists peacefully and for a cause. Phero really knows what he’s doing when it comes to getting the word out. Well, he should since he has so much experience coming up in this business!
Growing up in a family of musicians, Phero began writing music at the early age of 12 and later appeared in local neighborhood cyphers, and soon after performed at open mics around the city. This led him eventually to getting signed in 2008 and becoming a big influence in the city of Chicago.
His success will hopefully help us bring the message of peace we are trying to deliver to the hip hop world.